06/25/2025
The Best Practices 2025 EXPO & Conference is hosting its first Sales Engineering Workshop, designed for compressed air, industrial cooling, blower and vacuum sales engineers. It is one of the Four NEW Conference Workshops being introduced at the conference this year. The show is in Kansas City, Oct. 21-23. Click here to register.
In the compressed air and industrial water cooling industries selling technical product solutions, it’s common for engineers and technicians to take on sales roles. They understand the products and applications, but rarely receive formal sales training. This workshop will help transform technical product experts into top-performing salespeople.
The workshop will deliver interactive training and topics covered include the formal sales process, tips to earn meetings with new prospects, discovery questions, qualifying questions, closing skills and how to design conversations that lead to revenue.
Mark Allen Roberts, CEO, OTB Solutions
The workshop will be led by Mark Allen Roberts, CEO, OTB Solutions. For over 35 years, Roberts has trained manufacturing company salespeople, including major OEM manufacturers like Timken, Step2, Gardner Denver, Sullair and others, as well as compressed air distributors and manufacturers’ representative sales teams.
The Sales Engineering Workshop is taking place Tuesday, Oct. 21, 10:30 a.m. to 2:30 p.m., with an hour break for lunch. Attendees will earn three professional development hours.
Click here to register for the show. Secure super early bird rates (30% off, up to $200 in savings) when you book before July 31. Group discounts are available; reach out to Kimberly Hill at [email protected] for more information.
About Best Practices 2025 EXPO & Conference
The Best Practices 2025 EXPO & Conference is the leading North American event focused on sustainable, safe and reliable on-site utilities powering automation. The event takes place Oct. 21-23, 2025, at the Kansas City Convention Center in Kansas City, MO. Attendees come from engineering firms, manufacturing plants and equipment companies responsible for specifying, purchasing, operating, selling and maintaining on-site utility equipment in industrial compressed air, vacuum and cooling water systems. For more information, visit https://cabpexpo.com/attend.
